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Pragmatic marketing is a model that focuses on understanding the needs of customers and delivering products they desire. It involves interacting with customers, designing a product prototype, and testing the product with them to make sure it meets their needs. The process continues through the entire life cycle of the product.
One approach flirts with relativism, which implies that truth is not as important a concept in philosophy as it has been traditionally believed to be. Another approach is more cautious when it comes to using relativism and focuses on the speech-act project and justification.
Track and trace
Track and trace is a crucial supply chain management tool that allows companies to track the exact location of goods at all times. This transparency allows companies to improve their logistics workflows, decrease costs and cut down on time. It also aids in improving efficiency and quality. It also reduces manual inventory counts and inspections. It is also helpful in preventing production interruptions caused by poor or insufficient equipment or raw materials.
In the aftermath of the pandemic, many businesses realized that they didn't have a clear view from beginning to end of their supply chain. This has resulted in a rise in the demand for smart track and trace technology that provide more reliable, precise data on the performance of a supply chain. These new technologies are able to make the supply chain more resilient to disruptions that may occur in the future and also protect the health of consumers and their families.
Serialisation is a feature that can be integrated into your CMMS to improve the tracking and trace capabilities of your company. This will ensure that each item has a unique identification number that can be tracked and recorded in real-time. This can help you meet the requirements of regulatory agencies, such as those relating to food safety. You can analyze and access this data using an electronic platform such as MaintainX that integrates with your CMMS.
It is easy to get confused by the term "track and trace" because it resembles "follow the trail". However it's a totally different procedure that records the path that a shipment or an asset. The data is then made available to all those involved in the supply chain, including the customer. This gives customers more confidence in their deliveries, and also allows them to check whether it was damaged or lost during transportation.

In each step of the transportation process, almost all packages are scanned digitally. This information is then made available online, and customers are able to view the status of their parcel at any time. Both the carriers and the customers will have an improved experience when shipping. This also allows them to offer this service at a lower price.
Counterfeit detection
Counterfeiting and diversion of grey market funds cost businesses trillions of dollars every year1. It damages brands' reputations and undermines trust. It also for food products and medicines, threatens the health of the public. To fight this menace real-time tracking of the item level is vital. However, due to costs digital authentication has traditionally been reserved for high-value items.
Pragmatic's world-class visual detection technology powers a full suite of counterfeit prevention products that work together to protect your business. It is built on the Visual-AI stack and provides flexible and scaleable counterfeit detection for your platforms and marketplaces. Our solution is fast, precise and simple to use.
It detects and identifies the various types of fake documents, from digital images to "paper" banknotes. The system examines various aspects like watermarks and microprinting to ensure that your products are genuine. This way, you can keep your customers safe and ensure that your products conform to the standards of quality required. This will boost the profits you earn and boost confidence of your customers. It is also mobile and can be utilized at any point of sale.